I’m a senior digital specialist with a broad skill set that covers the technical side of web content management, best practice email marketing and communications, and engaging social media management. I can code, design, deploy and take a decent photo!
My skill set is broad and technical, developed by over a decade of high-level corporate digital experience.
Best practice methods for organising and publishing content across a number of digital channels. I work with marketing teams, writers and content producers to optimise their work for the web and get it out to the market.
Excellent working knowledge of HTML/CSS, and the mechanics behind building a site - user experience (UX), information architecture (IA), accessibility, search engine optimisation (SEO) and other technical considerations.
Best practice content planning, scheduling and monitoring to optimise audience engagement, and demonstrated experience in social network advertising, governance, and both risk and reputation management.
Demonstrated experience managing company-wide email communictions, including email newsletters to 30,000+ subscribers, campaign communications development and scheduling, and knowledge of the Privacy and Spam Act.
Managed a team of Digital Content Specialists to deliver high quality, best practice BAU content service requests across swinburne.edu.au, associated University websites and digital properties, maintaining a high quality user experience and adhering to accessibility, usability and privacy laws; engaged and liaised with University stakeholders to spec, develop and deliver project websites; worked with agile cross-functional web development teams on projects and broader website functionality; worked with Digital Experience Transformation team to deliver a new website on Adobe infrastructure. Winner of Vice-Chancellor's Award for Service Excellence 2020.
Managing the redevelopment of the College website as part of a major digital transformation project, including consulting stakeholder groups on functionality, user experience design and content requirements. Owner of College website, including content management, troubleshooting and stakeholder realtionship management. Oversee College Social Media channels, with a direct report who is responsible for content creation, photoshoots and video production. Act as a conduit between IT department and Marketing/Admissions. Marketing team representative in the College Leadership Group.
Member of International Marketing Services team – provided marketing and digital communications expertise to the Australian business by implementing strategic digital marketing plans. Managed day-to-day web content production, email marketing and social media scheduling for Australia and supported Asia Pacific (Japan, Hong Kong and Singapore offices). Member of Social Media Governance Committee – developed and implemented best practice corporate social media guidelines including staff/HR policy, publishing schedules and risk/reputational management procedures.
RMIT's Graduate Certificate in Digital Marketing Leadership is designed to prepare experienced marketers to lead digital transformation in marketing, with a focus on building data, technology and capability to deliver ROI and a customer-first experience.
This course develops business and leadership skills to effectively manage organisations. From grassroots to elite levels, graduates are prepared to deliver on all strategic dimensions of the industry – in areas such as marketing and promotions, governance and management, facilities and events, and participation development. Deakin’s Master of Business (Sport Management) is the only Australian program to make the top 25 in the prestigious SportBusiness International (SBI) journal rankings.
The course provided the skills needed to: work with information technology; design multimedia information; design and manipulate databases; access networked information; author multimedia; design and analyse information systems; create electronic documents; apply project management techniques to the design and creation of information systems and products; work cooperatively in a team environment; communicate effectively down, up and across organisational hierarchies.
